Those who enjoy MMORPG games or Massive Multiplayer Online Role Playing Games have probably played World of Warcraft at least once or twice. This game is one of the most popular games on the internet right now. Because of this, many people love to write about their experiences with this live action game.
Blogging stomped the competition when it came to society listening to the news man or the next blog. The business world found new ways to advertise and draw others to their company. Many of them developed there own blogging service to compete with the new competition.
Understand what a blog is and how blogs have become so popular. A blog (short for web log), is a personal website updated frequently with links, commentary and anything else you want to write about. New items go on top and older items flow down the page. Blogs can be political journals and/or personal diaries; they can focus on one narrow subject or range across a plethora of topics.
But don’t just limit yourself to Google! Search anywhere people can talk about you– follow me, news sources, forums, social media sites, etc. Making a plan to ensure you control page one of Google’s results and other sites was the most important part of taking control of our online presence and turning our reputation around. If this seems too daunting or you find you don’t have the time manage Google’s first page of results, you may want to hire a reputation manager to help you get this fine tuned like we did.
At the end of the day, if I have a choice between commenting on a dofollow blog and a nofollow blog, I’ll opt for the dofollow (assuming all else is equal such as PR for the respective URLs).
This turned into “six degrees of separation” publicity – her coverage on hundreds of blogs led to an eventual Today Show appearance and write ups in several major magazines. These editors and producers either found her through a blog that they personally enjoyed, or heard of her from someone that read about her in their favorite blog.
Be proactive! The most important thing you can is to be proactively engaging your online presence. This has traditionally been done with TV and radio ads which do work. But the nice thing is you can cast a wider net for cheaper online. This can easily be done for free with things like video marketing, SEO, or paid search ads. I’m not saying to flush the traditional methods since we took full advantage of TV and it worked. But these days you gotta be thinking outside the box to make it work. And most importantly, engage and reward your online community who talk about you favorably. Creating a raving fan base is a lot simpler than one typically thinks. Things like video testimonials, online reviews, and social media sharing will make your business shine like no other before.
Take as much care writing a pitch for a blogger as you do for a national magazine, TV show, or other outlet. Many bloggers don’t respond because they get blase pitches that treat them like the sewer rat of media. Not cool.