Whether yours is a huge corporation or a small mom-and-pop business, you cannot overlook the use of social media as an integral part of your local internet marketing plan. These days, everyone uses the internet to find companies, referrals, and new products to try. If you’re not harnessing that power to your full advantage, you might be missing out on revenue.
Often small business owners will start a social media account only to post a few updates and then never return. Just like any other form of local internet marketing, you can’t expect instant results. Building relationships via the Internet takes time. You have to be consistent and keep at it. A best practice is to assign someone in your organization (or hire outside) to be in charge of managing your social media accounts and ensure they continue to post updates each and every week, at the very least.
You can do it all in-house. You need strategy, tools, contacts, and experience — a mixture not usually found in in-house teams, who are often tempted to use the wrong tools or to reinvent the wheel… which leads to (you guessed it) lousy results. How many in-house teams have the expertise to conceive and implement a social media campaign AND drive traffic to it via blog advertising, SEO, Twitter, etc?
14.Don’t be fail to be engaging. You come across something worthy of a commendation or sharing, by all means, feel free to vote, ping or retweet it. Don’t just vote for, retweet and share content from your friend’s or people you like. run with me is all about sharing and if it is worthwhile, then by all means, share it.
Blogs cater to all three of these metrics. Bottom line: As you consistently add relevant content to your blog and, hence, your website, it will climb up the search-engine rankings. That means more people searching for information about your products, services or industry will find your website, blog and company.
Here is a key point to remember when building your links to or from social media profiles. You need to ensure that the underlying linking association among your profiles is making sense to the readers and visitors or the community members as a whole. In other words, you have to link up your profiles altogether in a fashion that remains on topic to flow naturally. As for an instance, you might not wish to link up your MySpace page from the social media profile you have regarding specific industry. Nevertheless, you might very well decide to link up a Naymz profile to a LinkedIn profile.
Our young people are connected. Today’s youth understands social media; they live and breathe it every day. They use the tools as ways to share with their friends. As kids, we used the telephone. Today’s kids use cell phones and MySpace. When you put the cell phone with MySpace, you get Twitter. To any young person, the power of Twitter is a no brainer.
Social Media is a viable channel, an enormously profitable tool and one you should NOT be just playing around with. For serious profits, it’s time to master this one. And….. make it your slave!