The phrase “Content is King” has become a mantra in the content marketing world. It sounds so simple, and yet what does it really mean? And how can you develop an effective content strategy?
There is no doubt that keywords help your Content everyday in earning good rankings. Knowing this, some writers load their work with keywords and end up with a piece of work that lacks genuine information. A good writer will enter keywords only where they are required.
The longer it takes to write a piece, the more it’s “costing” you and the higher your freelance writing rates should be. At my SEO writing company, I split content into two categories: “Technical” and “Nontechnical”. Technical includes niches like medical, legal, finance, etc. This type of content is priced higher because it’s more specialized.
Linking to web content which is relevant to your keywords is another way to focus the search engines on your posts. Placing links to relevant content on your own site is by far the easiest to do. If it makes sense within the context of your post to do so, you should also link to external web content. This will help the search engines find, index, and place a value on your web online content.
Content sells. Your content tells people who you are and what you do. It also tells them “What’s in it for me?” Surfers of the information highway are looking for information to help influence their buying decisions. Be there and provide good info in a strategic way and you could benefit.
Let’s face it, there are just a lot more venues for writing copy now. For any company to succeed in the current and rapidly changing business environment of today, it must engage in online content writing. Where and how often will probably be determined by the type of business you’re in, but regardless, it’s a good idea.
Content is KING. I cannot stress this enough. If you put out good quality content for your target audience you will have a win-win situation. Visitors will become customers and customers will stay customers. The goal of content marketing is to educate your target audience and give them something valuable. Do not try to sell in your content marketing. Just provide the quality information that will make visitors and customers save your site and even share it with their friends.