With the advent of the Internet and Social Media, the rules of job search have changed dramatically. They make it so much easier for the job seekers to present their skills, knowledge and accomplishments – by allowing anybody to publish their content; as well as to locate and network with people who have the power to hire them or recommend them to their prospective employers.
IBM and Sun MicroSystems have blogs where they build a fan following. Starbucks polls its customers to find out what works and what doesn’t. Burger King made Facebook users sacrifice (delete) 10 friends in exchange for a free whopper – it was a huge hit!
Choose Partners. This does not necessarily mean getting a partner to leave the thinking task to him or convince someone to invest in your portfolio. Tying up with organizations that can help you build your own is essential. Get a strong collaborator for your advertising needs. SEO UK offers one of the finest online marketing packs. They got it all: from email marketing to web designing, social media and networks to search engine optimizations. Furthermore, they will be working hand-in-hand with you to get your ideas float with the marketing strategies they will be providing.
If you want to get off on the right food with social media marketing, just act like you know what you are doing until you become successful. Have a look at what your competition is doing in this field, and then copy it until you have figured out what best works for you. Look at their my blog, check out their specials and discounts, and read their content.
When posting on Facebook, use the 80/20 rule. This means you should post about 80% relevant information and 20% “just for fun” information. Posting this way makes you feel less like a business, and more like a human. This can be a great thing when it comes to social media marketing.
Google yourself – That’s what prospective employers will do. Now, go through the links on the first and second page – chances are many of them are links to your public social media profiles. So make sure that those pages on Facebook, LinkedIn, and other networks are good, professional representations of yourself. Your logged in Facebook page may be a mishmash of games, pokings, and humorous posts, but the logged out view should be only the minimum (for your security, too, we think!). On LinkedIn, there’s less opportunity to be scandalous. Write a solid headline and bio, and fill out all the info – less than 100% completeness could indicate that you’re not an employee who follows through. Remember that you control the info that other people see on Facebook and LinkedIn.
4) Let go of the past and come to the table with a new, fresh start and great attitude. Belief in your ability to learn how to market is crucial. Believing in your product or service is important. Believing that you deserve to have success is 98% of the battle.
Appearance counts. A web builder will enable you to make your website look as professional as possible. This would be a much better option than you trying to build web pages on your own and doing a bad job at it.