There are a lot of types of advertisements that people see every day. Some of them are remembered while others are not. There will be a lot of different options that a digital marketing agency will employ.
Just a few days before your interview visit the offices of where you will work at around lunch-time. Observe staff going in and out of the office. How are they dressed? How do they seem to behave with each other? If it is a large organization, you could visit the reception and ask for a marketing brochure to take away with you. How are you treated by the reception staff? What first impression do you get from the look and feel of the offices?
SMM: Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social networks basically act as our traditional word-of- mouth. Here if one person likes your product he/she will share, like, tweet about it to his/her circle, thus growing your network to reach more people. In social media the brand can personally connect with its users in order to have an excellent customer service platform.
The second thing that irked me was they changed the company’s tag line to “A Full-Service Interactive Agency that Forges 1:1 Relationships through Channel Marketing Partnerships with Strategic Players in the Online World.” I felt like I was reading an article for a science magazine instead of a company whose job was to bring powerful experiences to the web-savvy visitor.
SEO program drives your website, blog, Facebook and twitter pages toward page one of selected key words. Specials on your website tie to your mass media. Mass media push traffic to your website. Targeted banner ads connect with in market shoppers and drive them to special landing pages. Text messages promote these special events.
Know your budget: Before speaking to an Digital Marketing Agency make sure you know how much you are willing to spend on the project. This will prevent you from overspending, and will also help the agency come up with solutions that you can afford.
E) Have I Mentioned Portfolio Yet? – Don’t forget to see what a digital agency has done in the past for their clients. They are, in no way, going to make an exception in your case. See their portfolio. Have they done the work which they’re committing to do for you? If not, it’s better to see another one. This may take a little longer, but, you will be able to find a perfect partner for your online marketing campaigns and also for your Web Application Development needs.
Remember, how your agency represents themselves is directly related to how they’ll represent you. If they aren’t using social media (Facebook, Twitter, Flickr) effectively to leverage their own business, what makes you think they’ll use it effectively to promote yours? If your agency did not fair well on this test, they may lack an understanding of how to use online marketing effectively, which should raise a red flag for you.